Role of Government Policies in Promoting Green Marketing Practices in the Food Processing Industry

Abstract

Government policies can steer food processing companies in the right direction to adopt green marketing practices․ It is essential for companies to adopt green marketing practices because food processing firms today need to reduce packaging waste, energy use, carbon footprint, food waste, and greenwash (misleading delivery of green marketing messages)․ Such firms can be influenced through a standard policy mix of environmental regulations, eco-labelling, tax rebates, subsidisation, green public procurement and antigreenwashing regulations․ This study used a simple quantitative research design using a structured questionnaire․ The sample is 300 respondents from food processing firms, and the data are analysed using frequency analysis, descriptive statistics, Likert scale analysis, reliability analysis, correlation analysis, and regression-based hypothesis testing․ The findings suggest that green marketing practices have a positive relationship with government policies, and environmental regulation, financial incentives, and eco-labelling are important predictors of green marketing adoption․ Studies have found that green marketing practices are associated with higher levels of consumer trust and improved perceived corporate sustainability performance․ Government policies encourage food processing firms to use green packaging, low environmental impact promotional approaches, and environmental labels․ For policies to be effective, they must be clear, enforced, funded, and the industry must be made aware of them․