Shodhbodhalaya
type: channel
description: About the Journal Shodhbodhalayais an International Peer reviewed Multidisciplinary Journal which aim to research into the human experience adds to our knowledge about our world and provide the ideal foundation for exploring and understanding that how people process and take the human experience. Social sciences directly involve people. Research in social sciences arena deals with the behavior of people in their different roles and the systematic method of discovering new facts or of verifying old facts, their sequence, inter-relationship, casual explanations and the natural laws which cover them. In recent years STEM (science, technology, engineering, and maths) sciences have received the majority of investment and support from government, universities, etc., while these subjects are no doubt important, the importance of social sciences should not be ignored. Without the humanities and social sciences we can never find responses to the urgent issues that trouble us. In fact, in areas such as social and primary care, the justice system, and business, to name just a few, humanities and social science is extremely important, and necessary. It is therefore very important that this educational imbalance be addressed and more support provided to the humanities and social sciences. The humanities and social sciences are not just about prosperity, however widely and deeply understood. They are also about challenge and questioning. Academics and researchers in humanities and social sciences help us understand what it means to be human, to make sense of our lives, and to understand the choices we make for it and above all, how we interact. They can do more to inspire our younger to engage more strongly with the world we are creating. Shodhbodhalaya also works on the view stated above and directed towards academics, research and application of knowledge related to the broader horizon of humanities and social sciences . Motivation for publishing this journal is to disseminate …
publisher: Sankalp Global Publications
language: en
publication name: Shodhbodhalaya
issn: 2584-1807
items: Evaluating the Impact of Sampling Methods on the Precision of Data Estimates
items: THE IMPACT OF AI-ENABLED HOUSEKEEPING SERVICES ON GUEST SATISFACTION AND SERVICE QUALITY PERCEPTION
items: Impact of Smith's 4Hs Framework on Marketing Effectiveness of Indigenous Tourism in Jharkhand: An Empirical Analysis
items: IMPACT OF DIGITAL MARKETING STRATEGIES ON CUSTOMER ENGAGEMENT IN THE REAL ESTATE SECTOR
items: आरती लोकेश के कथा-साहित्य में चित्रित स्त्री-संघर्ष
items: Assessing Supply Chain Integration's Role in Enhancing Operational Efficiency and Customer Satisfaction in Haryana's Banking Sector
items: Climate Gentrification – How Rising Sea Levels Are Shaping Urban Displacement
items: रीवा राज्य की सैनिक व्यवस्था-एक ऐतिहासिक अध्ययन
items: The Impact of Deforestation on Regional Rainfall Patterns in the Amazon Basin
items: कृष्णा सोबती का कथा-संसारः नारी चेतना और सामाजिक यथार्थ
items: IDENTITY AND CULTURAL CONFLICTS IN JHUMPA LAHIRI'S NOVEL, THE NAMESAKE
items: EAST-WEST CULTURAL CONFLICT IN KAMALA MARKANDAYA’S NOVELS
items: REPRESENTATION OF RURAL AND URBAN DICHOTOMY IN KAMALA MARKANDAYA’S WORKS
items: PERCEPTIONS OF AUGMENTED REALITY IN E-COMMERCE: AN ANALYSIS OF GENDER AND AGE DIFFERENCES
items: STUDY ON THE IMPACT OF AUGMENTED REALITY IN E-COMMERCE: PERCEPTIONS, PREFERENCES, AND CONSUMER BEHAVIOR
items: SPORTS INFRASTRUCTURE AND ECONOMIC DEVELOPMENT: AN ANALYTICAL PERSPECTIVE
items: LEADERSHIP STYLES AND ORGANIZATIONAL PERFORMANCE: ANALYZING SUCCESS FACTORS
items: ECONOMIC NATIONALISM VS. GLOBALIZATION: ANALYZING POLICY IMPACTS ON TRADE
items: BRAND LOYALTY AND CONSUMER RETENTION IN COMPETITIVE MARKETS: A STRATEGIC ANALYSIS
items: Treatment of Man-Woman Relationship in Preeti Shenoy's The Secret Wish List
items: ग्रामीण महिलाओंमेंजनसंचार का प्रभाव एक समाजशास्त्रीय अध्ययन (हसवनी हजलेकेहवशेष संदभभमें)
items: कोल जनजातियों का समाजशास्त्रीय अध्ययन-ससवनी जजलेकेववशेष संदर्भमें
items: A Review of Factors Influencing Hotel Management Students’Perceptions of Housekeeping as a Career in
items: सिवनी जिले के ग्रामीण एवं शहरी क्षेत्रों के महाववद्यालयों में िूचना िुववधाओं का तुलनात्मक अध्ययन
items: सिवनी जिले के ग्रामीण एवं शहरी क्षेत्रों में जथित महाववद्यालयों की जथितत का िमीक्षात्मक अध्ययन
items: WORKPLACE MOTIVATION AND PRODUCTIVITY: A BEHAVIORAL ECONOMICS PERSPECTIVE
items: THE ECONOMIC IMPACT OF THE WELLNESS INDUSTRY: YOGA AS A GLOBAL BUSINESS MODEL
items: THE IMPACT OF INFLATION ON CONSUMER PURCHASING POWER: A SECTORAL ANALYSIS
items: THE POLITICAL ECONOMY OF TAXATION: ANALYZING TAX POLICIES AND PUBLIC WELFARE

Evaluating the Impact of Sampling Methods on the Precision of Data Estimates
type: item
description: Sampling is an important element of research methodology, which has a direct effect on data accuracy and reliability of estimates. The paper examines how various sampling techniques affect the accuracy of estimates of data, covering some of the probability-based sampling techniques like circular systematic sampling, cluster sampling, and multi-stage sampling, and some of the nonprobability sampling methods like purposive sampling, convenience sampling, and snowball sampling. In most cases, probability sampling techniques provide greater accuracy and reliability of the data because they reduce selection bias and nonprobability sampling techniques are cheaper but have a high chances of bias and less accuracy. The study highlights that sampling needs to be aligned with both the study objectives and the nature of the population in order to attain the best and valid results. This paper highlights the significance of the selection of the sampling method in various researches by comparing the advantages and disadvantages of each method. An overview of the trade-offs between cost, time and precision in actual world use of these methods also reflect on the discussion, and offers important insights to researchers in the selection of sampling strategies that are most appropriate in their research.
subject: Articles
  topic: section
subject: Sampling, Precision, Probability, Nonprobability, Circular, Cluster, Multi-stage, Bias
  topic: keywords
creator: Kiran
creator: Dr. Indu Rohilla
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 165
ending page: 178
doi: 10.64675/

THE IMPACT OF AI-ENABLED HOUSEKEEPING SERVICES ON GUEST SATISFACTION AND SERVICE QUALITY PERCEPTION
type: item
description: The abstract summarizes the paper, providing an overview of the purpose, methods, findings, and conclusions. For this research, the abstract could be: This study examines how the implementation of AI-enabled housekeeping services influences guest satisfaction and perceptions of service quality in the hospitality industry. By analyzing data from hotel guests and industry experts, the research explores the role of artificial intelligence in transforming traditional housekeeping operations. Findings reveal that AI technology significantly impacts guest satisfaction, especially regarding cleanliness, efficiency, and personalization, but also raises concerns about human touch and privacy. Implications for the future of hospitality service quality are discussed.
subject: Articles
  topic: section
subject: AI-enabled Housekeeping, Guest Satisfaction, Service Quality Perception, Artificial Intelligence in Hospitality
  topic: keywords
creator: Surjeet Singh
creator: Dr. Sunil Kumar
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 142
ending page: 164
doi: 10.64675/

Impact of Smith's 4Hs Framework on Marketing Effectiveness of Indigenous Tourism in Jharkhand: An Empirical Analysis
type: item
description: This study empirically examines the impact of Smith’s 4Hs Framework—Habitat, Heritage, History, and Handicrafts—on the marketing effectiveness of indigenous tourism in Jharkhand, India. Using primary data collected from 385 respondents comprising tourists and indigenous artisans, the research adopts a quantitative approach employing descriptive statistics, Exploratory Factor Analysis (EFA), and one-way ANOVA. The reliability of the measurement scale is strongly supported by a Cronbach’s alpha of 0.932, while construct validity is confirmed through a KMO value of 0.834 and significant Bartlett’s Test of Sphericity. ANOVA results (F = 12.45, p < 0.001) lead to the rejection of the null hypothesis, establishing that the implementation of the 4Hs framework has a significant influence on tourism marketing effectiveness. Among the four dimensions, Handicrafts emerged as the most influential component (mean = 3.88), highlighting their visibility and economic relevance, whereas Habitat recorded the lowest mean score (3.45), indicating infrastructural and accessibility gaps. Descriptive findings show that 59.74% of respondents agree that current promotional campaigns reflect the 4Hs framework. The study concludes that an integrated and balanced application of the 4Hs model can enhance indigenous tourism promotion in Jharkhand. Policy implications emphasize strengthening habitat-related infrastructure, increasing digital visibility of artisans, and ensuring culturally authentic, community-led marketing strategies for sustainable tourism development.
subject: Articles
  topic: section
subject: Smith's 4Hs Framework, Indigenous Tourism, Jharkhand, Marketing Effectiveness, ANOVA Analysis, Habitat Heritage, Handicrafts Promotion, Tourism Marketing
  topic: keywords
creator: Ravi Kumar
creator: Dr.Md Saifullah Khalid
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 124
ending page: 141
doi: 10.64675/

IMPACT OF DIGITAL MARKETING STRATEGIES ON CUSTOMER ENGAGEMENT IN THE REAL ESTATE SECTOR
type: item
description: The real estate sector has undergone a significant transformation due to the rapid adoption of digital technologies. Traditional marketing methods are increasingly being replaced by digital platforms that enable wider reach, better customer engagement, and cost-effective promotion. This study examines the impact of digital marketing strategies on customer engagement in the real estate sector. Primary data were collected from 420 respondents using a structured questionnaire. Descriptive statistics and factor analysis were employed to analyze the data. The findings reveal that social media marketing, online property portals, virtual tours, and digital advertisements significantly enhance customer engagement and influence purchase intentions. The study provides strategic insights for real estate firms to optimize their digital marketing efforts.
subject: Articles
  topic: section
subject: Digital marketing, Real estate sector, Customer engagement, Online property portals, Social media marketing
  topic: keywords
creator: Sumit Garg
creator: Megha Kansal
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 106
ending page: 123
doi: 10.64675/

Evaluating the Impact of Sampling Methods on the Precision of Data Estimates
type: item
description: Sampling is an important element of research methodology, which has a direct effect on data accuracy and reliability of estimates. The paper examines how various sampling techniques affect the accuracy of estimates of data, covering some of the probability-based sampling techniques like circular systematic sampling, cluster sampling, and multi-stage sampling, and some of the nonprobability sampling methods like purposive sampling, convenience sampling, and snowball sampling. In most cases, probability sampling techniques provide greater accuracy and reliability of the data because they reduce selection bias and nonprobability sampling techniques are cheaper but have a high chances of bias and less accuracy. The study highlights that sampling needs to be aligned with both the study objectives and the nature of the population in order to attain the best and valid results. This paper highlights the significance of the selection of the sampling method in various researches by comparing the advantages and disadvantages of each method. An overview of the trade-offs between cost, time and precision in actual world use of these methods also reflect on the discussion, and offers important insights to researchers in the selection of sampling strategies that are most appropriate in their research.
subject: Articles
  topic: section
subject: Sampling, Precision, Probability, Nonprobability, Circular, Cluster, Multi-stage, Bias
  topic: keywords
creator: Kiran
creator: Dr. Indu Rohilla
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 92
ending page: 105
doi: 10.64675/

आरती लोकेश के कथा-साहित्य में चित्रित स्त्री-संघर्ष
type: item
description: आरती जी के कथा साहित्य में स्त्री जीवन के विभिन्न पक्षों के संघर्षों को उकेरा गया है स्त्री को यह संघर्ष मुख्यतः समाज में लैंगिक असमानता के आधार पर होने वाले भेदभाव के कारण करना पड़ता है। स्त्री हृदय की संवेदना, मार्मिकता व अन्तर्वेदना को लेखिका ने आत्मीयता एवं गहराई से अनुभव करके उस अनुभव को रोचकता से गूँथने की कला-मर्मज्ञता आरती जी के कथा साहित्य में स्पष्ट दिखाई देती है। उन्होंने अपनी लेखनी के माध्यम से स्त्रीमन की अन्तरंग अनुभूतियों की अद्भुत आभा साहित्य के कैनवास पर बिखेरी है। वे अपनी रचनाओं में स्त्री के स्वतन्त्रचेता अस्तित्व की हिमायत करती हुई दिखाई देती हैं।
subject: Articles
  topic: section
subject: लैंगिक असमानता, अन्तर्वेदना, स्वतन्त्रचेता अस्तित्व, जागरुकता, संघर्ष, पितृसत्ता, भ्रूण हत्या, सकारात्मक बदलाव, संवेदनशील दृष्टि, कुत्सित मानसिकता, शारीरिक शोषण ।
  topic: keywords
creator: डॉ. सुशील कुमार
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 84
ending page: 91
doi: 10.64675/

Assessing Supply Chain Integration's Role in Enhancing Operational Efficiency and Customer Satisfaction in Haryana's Banking Sector
type: item
description: This study aims to evaluate the impact of supply chain management (SCM) integration on operational efficiency and customer satisfaction in the banking sector, with a specific focus on the state of Haryana, India. As banks increasingly adopt advanced SCM practices to streamline operations, it is crucial to understand how such integration affects both internal processes and customer service outcomes. The research explores the relationship between SCM strategies and improvements in operational performance, such as reduced costs, improved service delivery, and enhanced flexibility. Additionally, the study examines the direct influence of these SCM practices on customer satisfaction, considering factors such as response times, service quality, and overall client experience. Using a mixed-methods approach, including surveys and interviews with banking professionals and customers in Haryana, the findings reveal significant positive correlations between SCM integration and operational improvements, alongside a noticeable increase in customer satisfaction levels. The study concludes that effective SCM practices are essential for banks to remain competitive in an increasingly customer-centric market and recommends strategies for further enhancing the integration of SCM to boost both operational and customer service outcomes.
subject: Articles
  topic: section
subject: Supply Chain Management, Operational Efficiency, Customer Satisfaction, Banking Sector, Digital Transformation, Resource Optimization, Customer Loyalty, Haryana, India
  topic: keywords
creator: Jaswinder Singh Dhingra
creator: Dr. Rajni Saluja
rights: Copyright (c) 2025
date: 2025-08-30
publication date: 2025-08-30
starting page: 34
ending page: 46
doi: 10.64675/

Climate Gentrification – How Rising Sea Levels Are Shaping Urban Displacement
type: item
description: As sea levels rise due to climate change, a new form of displacement is reshaping urban landscapes: climate gentrification. This paper explores how higher-elevation neighborhoods in coastal cities are becoming more desirable and expensive, pushing low-income and historically marginalized communities out of areas once seen as undesirable. Focusing on case studies such as Miami’s Little Haiti and New Orleans’ Gentilly neighborhood, the research highlights how economic, environmental, and social factors intersect to create a new wave of urban inequality. Using climate data, housing trends, and policy analysis, the study examines the role of government planning in either mitigating or accelerating these shifts. The paper concludes with recommendations for equitable urban resilience strategies that account for both climate adaptation and housing justice.
subject: Articles
  topic: section
subject: Climate gentrification, Sea level rise, Urban displacement, Housing inequality, Environmental justice, Coastal cities, Climate adaptation.
  topic: keywords
creator: Dr. Raj Kumar
rights: Copyright (c) 2025
date: 2025-03-18
publication date: 2025-03-18
starting page: 564
ending page: 572
doi: 10.64675/

रीवा राज्य की सैनिक व्यवस्था-एक ऐतिहासिक अध्ययन
type: item
description: मध्य भारत की प्रमुख रियासतों में रीवा राज्य का विशिष्ट स्थान रहा है। बघेलखण्ड क्षेत्र में स्थित य राज्य न केवल अपनी भौगोलिक स्थिति के कारण महत्वपूर्ण था, बल्कि इसकी सुदृढ़ सैनिक व्यवस्था भी इसे क्षेत्रीय शक्ति के रूप में स्थापित किया। रीवा के बघेल राजवंश ने सदियों तक इस क्षेत्र पर शासन किया और अपनी सैन्य शक्ति के बल पर राजनीतिक स्वतंत्रता बनाए रखी। प्रस्तुत शोध पत्र में रीवा राज्य की सैनिक व्यवस्था के विभिन्न आयामों, संगठनात्मक संरचना, सैन्य परंपराओं तथा उनके ऐतिहासिक महत्व का विस्तृत विश्लेषण प्रस्तुत किया गया है।
subject: Articles
  topic: section
subject: रीवा राज्य बघेलखण्ड बघेल राजवंश सैनिक व्यवस्था राजनीतिक स्वतंत्रता
  topic: keywords
creator: डॉ. अजय शंकर पाण्डेय
rights: Copyright (c) 2025
date: 2025-03-18
publication date: 2025-03-18
starting page: 559
ending page: 563
doi: 10.64675/

The Impact of Deforestation on Regional Rainfall Patterns in the Amazon Basin
type: item
description: The Amazon rainforest, often referred to as the "lungs of the planet," plays a crucial role in regulating both regional and global climate. Its dense canopy not only stores massive amounts of carbon but also sustains a unique hydrological system that recycles moisture through evapotranspiration, fueling rainfall across much of South America. However, accelerating deforestation — driven by logging, agriculture, mining, and infrastructure expansion — threatens this delicate balance. This paper explores the direct link between forest loss and declining regional rainfall patterns, focusing on how deforestation disrupts the Amazon’s water cycle, extends dry seasons, and increases drought frequency. Using satellite data, climatological studies, and predictive models, the research highlights the compounding ecological and agricultural risks posed by continued forest degradation. It also evaluates current mitigation strategies, arguing that preserving Amazonian rainfall requires urgent, coordinated international action that balances environmental, economic, and indigenous rights
subject: Articles
  topic: section
subject: Amazon Basin, Deforestation, Rainfall patterns, Evapotranspiration, Flying rivers, Climate change, Biodiversity loss.
  topic: keywords
creator: Dr. Raj Kumar
rights: Copyright (c) 2025
date: 2024-01-03
publication date: 2024-01-03
starting page: 172
ending page: 181
doi: 10.64675/

कृष्णा सोबती का कथा-संसारः नारी चेतना और सामाजिक यथार्थ
type: item
description: कृष्णा सोबती का कथा-संसार नारी चेतना, सामाजिक यथार्थ और स्त्री अस्मिता के जटिल प्रश्नों को उद्घाटित करता है। उनके कथा-साहित्य में स्त्री पात्रों की आत्मनिर्भरता, जुझारूपन और सामाजिक संघर्षों का यथार्थपरक चित्रण मिलता है। नई कहानी आंदोलन में महत्वपूर्ण स्थान रखने वाली सोबती जी ने अपने सीमित लेकिन सशक्त लेखन के माध्यम से नारी की सामाजिक, आर्थिक और मनोवैज्ञानिक स्थिति को अभिव्यक्त किया है। उनके कहानी संग्रह बादलों के घेरे तथा अन्य कहानियाँ विभाजन की पीड़ा, स्त्री-पुरुष संबंधों, परिवारिक विघटन, सामाजिक असमानता और स्त्री की स्वतंत्र पहचान के मुद्दों को प्रभावी ढंग से प्रस्तुत करती हैं। उनकी कहानियाँ जैसे बादलों के घेरे, दादी अम्मा, भोले बादशाह, बहनें, बदली बरस गई, आदि, स्त्री की मानसिकता, भावनात्मक संघर्ष और सामाजिक बेड़ियों को तोड़ने की उनकी इच्छाशक्ति को सामने लाती हैं। सोबती की लेखनी स्त्री के आत्मसम्मान और अस्मिता की खोज पर केंद्रित रही है, जहाँ स्त्री सिर्फ एक सहनशील प्राणी न होकर स्वयं के अस्तित्व को स्थापित करने के लिए संघर्षरत दिखाई देती है।
subject: Articles
  topic: section
subject: कृष्णा सोबती, नई कहानी आंदोलन, स्त्री चेतना, सामाजिक यथार्थ, नारी अस्मिता, विभाजन की पीड़ा, स्त्री-पुरुष संबंध, आत्मनिर्भरता, पारिवारिक विघटन, सामाजिक संरचना, स्त्री विमर्श ।
  topic: keywords
creator: संगीता सिंह
creator: डॉ. संतोष कुमार सिंह
rights: Copyright (c) 2025
date: 2024-01-03
publication date: 2024-01-03
starting page: 157
ending page: 171
doi: 10.64675/

IDENTITY AND CULTURAL CONFLICTS IN JHUMPA LAHIRI'S NOVEL, THE NAMESAKE
type: item
description: This paper explores the theme of identity and cultural conflict in Jhumpa Lahiri’s The Namesake. The novel delves into the protagonist Gogol Ganguli's struggles with his dual identity as a first-generation American and a Bengali immigrant. The paper examines the tension between his parents' traditional Bengali values and the American culture he is immersed in, highlighting the complexities of cultural assimilation, self-identity, and belonging. Through a close analysis of the narrative, character development, and key moments in the story, this paper discusses how the clash of cultural expectations impacts Gogol’s sense of self and his relationships with his family and society. The research also investigates the broader implications of cultural displacement and the quest for personal identity in the context of immigration.
subject: Articles
  topic: section
subject: Identity, Cultural Conflict, Immigration, Assimilation, Self-Identity, Jhumpa Lahiri, The Namesake, Bengali-American, Cultural Displacement, Family Dynamics.
  topic: keywords
creator: Sushil Kumar
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 56
ending page: 68
doi: 10.64675/

EAST-WEST CULTURAL CONFLICT IN KAMALA MARKANDAYA’S NOVELS
type: item
description: Kamala Markandaya’s novels offer a profound exploration of the cultural conflict between the East and the West, highlighting the tensions and challenges faced by individuals caught between the two worlds. In her works, Markandaya portrays the complex interplay of Eastern traditions and Western influences, examining how these divergent cultural systems impact identity, values, and societal structures. This paper analyzes the theme of East-West cultural conflict in Markandaya’s novels, focusing on how characters navigate the collision of traditional Indian values with the encroachment of Western modernity. Through novels such as Nectar in a Sieve, Some Inner Fury, and A Handful of Rice, the study investigates issues such as colonialism, cultural dislocation, alienation, and the struggle for self-definition. Markandaya’s portrayal of the psychological and emotional challenges faced by individuals attempting to reconcile or resist these competing cultural forces underscores the broader socio-political implications of post-colonial identity formation. By critically engaging with her works, this paper demonstrates how Markandaya uses East-West cultural conflict to comment on the complexities of post-colonial life, offering a nuanced critique of both Eastern traditions and Western modernity
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Kamala Markandaya, East-West cultural conflict, post-colonial literature, identity, colonialism, cultural dislocation, alienation, modernization, traditional values, Indian society, hybridity, socio-political critique.
creator: Ritika
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 40
ending page: 55
doi: 10.64675/

REPRESENTATION OF RURAL AND URBAN DICHOTOMY IN KAMALA MARKANDAYA’S WORKS
type: item
description: The rural and urban dichotomy is a recurring theme in Kamala Markandaya’s works, reflecting the tension between traditional rural life and the modernity of urban existence. Through her portrayal of characters caught between these contrasting worlds, Markandaya explores the social, cultural, and psychological impacts of this shift. This paper examines how Markandaya uses the rural and urban settings to symbolize broader themes of change, identity, and conflict in post-colonial India. In particular, her novels such as Nectar in a Sieve and A Handful of Rice portray rural life as both idyllic and oppressive, while urban spaces are depicted as spaces of opportunity and alienation. The study focuses on the ways Markandaya’s characters navigate these spaces, often highlighting the internal and external struggles they face while adapting to or resisting change. The research explores how the author critiques the socioeconomic pressures of modernization and urbanization, offering a nuanced reflection on the consequences of India's transition from a rural-based economy to an industrialized society. Ultimately, this paper underscores Markandaya's critical examination of rural-urban divisions and the resultant impact on individual lives and communities.
subject: Articles
  topic: section
subject: Rural-Urban Dichotomy, Kamala Markandaya, Post-Colonial India, Modernization, Social Conflict, Identity, Nectar in a Sieve, A Handful of Rice, Urbanization, Cultural Transition
  topic: keywords
creator: Poonam Rani
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 27
ending page: 39
doi: 10.64675/

PERCEPTIONS OF AUGMENTED REALITY IN E-COMMERCE: AN ANALYSIS OF GENDER AND AGE DIFFERENCES
type: item
description: This study explores consumer perceptions of augmented reality (AR) applications in e-commerce, with a specific focus on differences across gender and age groups. As AR technologies become increasingly integrated into online shopping platforms, understanding how different demographic segments respond to these innovations is crucial for optimizing user experience and marketing strategies. Through a descriptive research design, data was collected via structured questionnaires from a diverse sample of online shoppers. The findings reveal notable variations in AR acceptance, perceived usefulness, and purchase intentions based on gender and age. Younger consumers and males generally show higher engagement with AR features, while older age groups and females express more concerns related to usability and trust. These insights provide valuable implications for e-commerce platforms seeking to tailor AR experiences to varied consumer segments.
subject: Articles
  topic: section
subject: Augmented Reality, E-commerce, Consumer Perception, Gender Differences, Age Differences, Online Shopping, User Experience, Technology Acceptance
  topic: keywords
creator: Sarla Rani
rights: Copyright (c) 2024
date: 2024-10-14
publication date: 2024-10-14
starting page: 15
ending page: 26
doi: 10.64675/

STUDY ON THE IMPACT OF AUGMENTED REALITY IN E-COMMERCE: PERCEPTIONS, PREFERENCES, AND CONSUMER BEHAVIOR
type: item
description: This study explores the impact of Augmented Reality (AR) on consumer behavior, perceptions, and preferences within the e-commerce landscape. As digital retail continues to evolve, AR has emerged as a powerful tool to bridge the gap between physical and virtual shopping experiences. The research adopts a descriptive approach to assess how AR influences customer decision-making, product evaluation, and overall satisfaction. Through surveys and data analysis, the study identifies key trends in user engagement, trust, and purchase intent when AR features—such as virtual try-ons or 3D product visualization—are integrated into online platforms. Findings indicate a strong positive correlation between AR usage and consumer confidence, suggesting that AR significantly enhances the interactive quality and personalization of e-commerce. The results offer valuable insights for retailers aiming to implement AR technologies to boost competitiveness and customer loyalty.
subject: Articles
  topic: section
subject: Augmented Reality, E-commerce, Consumer Behavior, Virtual Shopping, User Perception, Customer Preferences, Purchase Intent, Retail Technology, Online Shopping Experience, AR Integration
  topic: keywords
creator: Diksha
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 1
ending page: 14
doi: 10.64675/

SPORTS INFRASTRUCTURE AND ECONOMIC DEVELOPMENT: AN ANALYTICAL PERSPECTIVE
type: item
description: Sports infrastructure plays a crucial role in fostering economic development by generating employment, attracting investments, and boosting tourism. This paper explores the multifaceted relationship between sports infrastructure and economic growth, analyzing its impact on GDP, urban development, and social well-being. Using a combination of case studies and empirical data, the study evaluates how strategic investments in sports facilities contribute to regional and national economies. The findings indicate that well-planned sports infrastructure enhances economic activity by creating business opportunities, increasing property values, and promoting health benefits, ultimately leading to sustainable economic progress. However, the paper also highlights challenges such as high maintenance costs, displacement issues, and financial burdens on governments. The research provides policy recommendations for optimizing sports infrastructure investments to maximize economic and social benefits.
subject: Articles
  topic: section
subject: Sports infrastructure, economic development, investment, tourism, employment, GDP growth, urban development, sustainability, public policy, financial impact.
  topic: keywords
creator: Diksha
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 72
ending page: 91
doi: 10.64675/

LEADERSHIP STYLES AND ORGANIZATIONAL PERFORMANCE: ANALYZING SUCCESS FACTORS
type: item
description: Leadership styles play a critical role in shaping organizational performance, influencing employee motivation, productivity, and overall business success. This research paper analyzes various leadership styles—transformational, transactional, autocratic, democratic, laissez-faire, and servant leadership—and their impact on organizational outcomes. The study examines success factors such as employee engagement, decision-making effectiveness, adaptability, and innovation, determining their correlation with leadership approaches. Through a comparative analysis of case studies from different industries, this paper explores how leadership styles influence organizational performance in diverse contexts. The findings highlight that transformational and servant leadership tend to drive long-term success, while transactional and autocratic leadership can be effective in structured environments. The study emphasizes the importance of situational leadership and strategic adaptability in modern organizations to sustain competitive advantage and employee satisfaction
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Leadership styles, organizational performance, transformational leadership, transactional leadership, servant leadership, employee engagement, decision-making, innovation, business success, strategic adaptability.
creator: Sarla Rani
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 55
ending page: 71
doi: 10.64675/

ECONOMIC NATIONALISM VS. GLOBALIZATION: ANALYZING POLICY IMPACTS ON TRADE
type: item
description: The ongoing debate between economic nationalism and globalization has significant implications for international trade and economic growth. Economic nationalism advocates for protectionist policies such as tariffs, subsidies, and import restrictions to shield domestic industries, while globalization promotes free trade, open markets, and economic integration. This paper critically analyzes the impact of these opposing policy approaches on trade dynamics, economic stability, and global supply chains. By examining case studies of countries that have embraced either economic nationalism or globalization, the research highlights the benefits and drawbacks of each approach. The findings suggest that while economic nationalism can safeguard local industries and employment, it may lead to trade wars and economic inefficiencies. Conversely, globalization enhances market access and economic interdependence but can expose domestic industries to foreign competition and economic vulnerabilities. The paper concludes that a balanced approach, incorporating selective protectionist measures while leveraging globalization’s benefits, may be the most effective trade policy strategy in the modern economy.
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Economic Nationalism, Globalization, Trade Policy, Protectionism, Free Trade, Tariffs and Subsidies, Market Integration, Foreign Competition, Economic Growth, Policy Implications, Balanced Trade Strategy
creator: Poonam Rani
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 37
ending page: 54
doi: 10.64675/

BRAND LOYALTY AND CONSUMER RETENTION IN COMPETITIVE MARKETS: A STRATEGIC ANALYSIS
type: item
description: In today's highly competitive markets, brand loyalty and consumer retention are critical determinants of long-term business success. This paper explores the strategic mechanisms that drive consumer loyalty and enhance retention rates amid intense competition. By analyzing key factors such as brand perception, emotional engagement, product quality, pricing strategies, and customer relationship management, this study highlights the pivotal role of consumer trust and satisfaction in sustaining brand commitment. Additionally, the paper examines contemporary challenges businesses face, including evolving consumer expectations, digital disruptions, and the rise of alternative brands. Drawing on case studies and empirical research, this analysis identifies effective retention strategies such as personalized marketing, loyalty programs, and superior customer experiences. The findings suggest that a holistic approach, integrating innovation, consistency, and relationship-building, is essential for fostering brand loyalty and ensuring sustained consumer engagement. The study concludes with strategic recommendations for businesses aiming to strengthen their market position by enhancing consumer retention efforts.
subject: Articles
  topic: section
subject: Brand Loyalty, Consumer Retention, Competitive Markets, Customer Engagement, Marketing Strategies, Brand Perception, Customer Relationship Management
  topic: keywords
creator: Ritika Rani
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 19
ending page: 36
doi: 10.64675/

Treatment of Man-Woman Relationship in Preeti Shenoy's The Secret Wish List
type: item
description: This paper aims to study the treatment of man-woman relationships in Preeti Shenoy’s The Secret Wish List. The novel follows the journey of Diksha, a young woman trapped by traditional gender roles and societal expectations, who seeks to redefine her identity and pursue her dreams. At the outset, Diksha is confined to the conventional role of a wife and mother, where her aspirations are secondary to her familial duties. However, her relationship with her modern, independent friend Vibha acts as a catalyst for her emotional awakening. As Diksha confronts the emotional neglect in her marriage and realizes her unfulfilled desires, she begins her journey of self-discovery. This paper critically examines the evolution of Diksha’s man-woman relationship, focusing on how Shenoy challenges patriarchal norms and illustrates the shifting dynamics in contemporary relationships. In tracing the gradual change of Diksha (who was once a conventional wife) into an independent woman, the paper reveals the feministic principles of self-identity and assertion. The book displays both emotional and mental duress of gender disparity, and it champions female independence in relationships. By awakening Diksha, Shenoy tries to show the value of mutual respect, self gratification and self-individuality between a man and a woman in the contemporary society.
subject: Articles
  topic: section
subject: Man-woman relationship, gender roles, feminism, self-discovery, societal constraints, emotional awakening.
  topic: keywords
creator: Sushil Kumar
rights: Copyright (c) 2024
date: 2025-12-05
publication date: 2025-12-05
starting page: 1
ending page: 18
doi: 10.64675/

ग्रामीण महिलाओंमेंजनसंचार का प्रभाव एक समाजशास्त्रीय अध्ययन (हसवनी हजलेकेहवशेष संदभभमें)
type: item
description: प्रस्तुत शोध पत्र सिवनी जिलेकी ग्रामीण महिलाओं पर िनिंचार माध्यमों के प्रभाव का ववस्ततृ िमािशास्त्रीय अध्ययन प्रस्तुत करता िै। वततमान िमय मेंिनिंचार माध्यम के वल िूचना के िाधन नि ं रिेिैंबजकक येिमाि की िंरचना और व्यविार को बदलनेवालेशजततशाल उपकरण बन गए िैं। ग्रामीण क्षेत्रों मेंमहिलाओंकेिीवन मेंटेल वविन, रेडियो, मोबाइल और इंटरनेट का बढ़ता प्रभाव उनकी िामाजिक, आर्थतक और िांस्कृततक जस्थतत को नया आयाम देरिा िै। इि अध्ययन मेंसिवनी जिलेके ववसभन्न गांवों िे100 महिलाओंका चयन ककया गया िै। प्राथसमक िवेक्षण ववर्ध के माध्यम िेएकत्रत्रत आंकडों का ववश्लेषण दशातता िैकक िनिंचार माध्यमों नेग्रामीण महिलाओंकी िागरूकता, सशक्षा, स्वास््य, आर्थतक गततववर्धयों और िामाजिक भागीदार मेंमित्वपूणतवद्ृर्ध की िै। िाथ ि इन माध्यमों नेपारंपररक मूकयों और रूहढ़यों को चुनौती देतेिुए महिला िशजततकरण की हदशा मेंिकारात्मक योगदान हदया िै।
subject: Articles
  topic: section
subject: जनसंचार माध्यम, ग्रामीण महिलाएँ, समाजशास्त्रीय अध्ययन, जागरूकता और सशक्तिकरण, सामाजिक, आर्थिक और सांस्कृतिक स्थिति
  topic: keywords
creator: डॉ. जैन कुमार पंचेश्वर
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 72
ending page: 83
doi: 10.64675/

कोल जनजातियों का समाजशास्त्रीय अध्ययन-ससवनी जजलेकेववशेष संदर्भमें
type: item
description: ऐततहाससक रूप से, कोल जनजातत कोलाररयन भाषा पररिार सेजुडी हुई हैऔर प्राचीन काल सेिन-आधाररत जीिनशैली अपनाए हुए हैं, लेककन औपतनिेसशक काल तथा स्त्ितंर भारत मेंिन नीततयों नेउनकी जीिन प्रणाली को गहराई सेप्रभावित ककया है। िततमान में, सरकारी योजनाओंजैसेिन अधधकार अधधतनयम और जनजातीय विकास कायतक्रमों के बािजूद, ससिनी के कोल समुदाय गरीबी, सशक्षा की कमी और स्त्िास्त््य सुविधाओंकेअभाि सेजूझ रहेहैं। इस प्रकार, प्रस्त्तािना केमाध्यम सेस्त्पष्ट होता हैकक कोल जनजाततयों का समाजशास्त्रीय अध्ययन न के िल उनकी िततमान स्स्त्थतत को समझनेबस्कक नीतत तनमातण के सलए आिश्यक है।
subject: Articles
  topic: section
subject: कोल जनजाति, वन-आधारित जीवनशैली और नीतियाँ, गरीबी और अभाव, जनजातीय विकास कार्यक्रम, समाजशास्त्रीय अध्ययन
  topic: keywords
creator: डॉ. जैन कुमार पंचेश्वर
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 61
ending page: 71
doi: 10.64675/

A Review of Factors Influencing Hotel Management Students’Perceptions of Housekeeping as a Career in
type: item
description: Housekeeping is a central component in hotel management, yet it is usually plagued by the assumption that it is a low prestige job. In this review, the authors discussthe issues that affect the perceptions of the hotel management students towards housekeeping as a career choice, specifically in the state of Uttarakhand, India. The socio-cultural, economic, educational, and gender-related factors are analyzed with references to the available literature and theoretical assumptions. The results show that although housekeeping plays an important role in operation of the hotels, it has challenges on perceived prestige of the career and appeal to the students. The review summarizes the major themes of the literature and elaborates on the possible avenues through which the beliefs held by people about housekeeping as a career choice in the hospitality industry can be changed.
subject: Articles
  topic: section
subject: Housekeeping, Career Perceptions, Hotel Management, Uttarakhand, Socio- cultural Factors, Economic Influences, Gender Roles, Education
  topic: keywords
creator: Sangeeta Garia
creator: Dr. Sunil Kumar
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 45
ending page: 60
doi: 10.64675/

सिवनी जिले के ग्रामीण एवं शहरी क्षेत्रों के महाववद्यालयों में िूचना िुववधाओं का तुलनात्मक अध्ययन
type: item
description: आज की तेजी से विकससत होती डिजजटल दनुिया में सूचिा प्रौद्योगिकी (आईटी) तक पहुुँच शैक्षिक अिुभि का असभन्ि अंि है। कंप्यूटर लैब इंटरिेट एक्सेस डिजजटल सशिण संसाधि और पुस्तकालय ऑटोमेशि जैसी सूचिा सुविधाओं िे छात्रों के सीखिेऔर शक्षैिक सामग्री के साथ बातचीत करिे के तरीके को बदल ददया है। सशिा की िुणित्ता अब केिल पाठ्यपुस्तकों और पारंपररक सशिण विगधयों पर ही निभरभ िहीं है बजकक इस बात पर भी निभरभ करती हैकक छात्र अपिेसशिण अिुभि को बेहतर बिािेके सलए डिजजटल उपकरणों का ककतिा बेहतर उपयोि कर सकते हैं। महाविद्यालयों चाहे शहरी हों या ग्रामीण को इि बदलािों के अिुकूल होिा होिा और छात्रों को डिजजटल युि में शिै णणक रूप से सफल होिे के सलए आिश्यक संसाधि उपलब्ध करािे होंिे। ससििी जजला शहरी और ग्रामीण ित्रे ों के अपिे अिूठे समश्रण के साथ अपिे महाविद्यालयोंमें सूचिा सवुिधाओं की उपलब्धता और िणु ित्ता में असमािताओं का सामिा करता है।
subject: Articles
  topic: section
subject: सूचना प्रौद्योगिकी, डिजिटल शिक्षा संसाधन, डिजिटल साक्षरता/उपयोग, शहरी-ग्रामीण असमानता, महाविद्यालयों में सूचना सुविधाएँ
  topic: keywords
creator: डॉ. संगीता आमटे
creator: दशरथ सतीलांजेवार
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 17
ending page: 44
doi: 10.64675/

सिवनी जिले के ग्रामीण एवं शहरी क्षेत्रों में जथित महाववद्यालयों की जथितत का िमीक्षात्मक अध्ययन
type: item
description: सिवनी जिला अपने शैक्षिक परिदृश्य में शहिी औि ग्रामीण िेत्रों के बीच एक अनूठा अंति प्रस्तुत किता है। िहााँ शहिी केंद्रों में शैक्षिक िंिाधनों तक पहु ाँच आम तौि पि ज्यादा होती है वहीं ग्रामीण िेत्रों में भािी बाधाओं का िामना किना पड़ता है। यह अध्याय सिवनी में महाववद्यालयों की जस्ितत का गहन अध्ययन किता है औि बुतनयादी ढााँचे शैिणणक प्रदशशन नामांकन प्रवृवियों औि िंकाय योग्यताओं िहहत कई आयामों पि शहिी औि ग्रामीण िंस्िानों की तुलना किता है। इिका उद्देश्य दोनों िेत्रों की खूबबयों औि कमिोरियों की पहचान किना औि यह िमझना है कक ये अंति जिले के िमग्र शैक्षिक परिणामों को कैिे प्रभाववत किते हैं।
subject: Articles
  topic: section
subject: शैक्षिक परिदृश्य, शहरी और ग्रामीण अंतर, महाविद्यालयों की स्थिति, बुनियादी ढाँचा और शैक्षणिक प्रदर्शन, नामांकन प्रवृत्तियाँ और संकाय योग्यता
  topic: keywords
creator: डॉ. संगीता आमटे
creator: दशरथ सतीलांजेवार
rights: Copyright (c) 2025
date: 2025-12-04
publication date: 2025-12-04
starting page: 1
ending page: 16
doi: 10.64675/

WORKPLACE MOTIVATION AND PRODUCTIVITY: A BEHAVIORAL ECONOMICS PERSPECTIVE
type: item
description: Workplace motivation and productivity are critical drivers of organizational success, and behavioral economics provides a unique lens to understand the underlying psychological and cognitive factors influencing employee performance. Traditional economic models assume rational decision-making, yet behavioral insights reveal that biases, heuristics, and intrinsic motivators significantly impact workplace behavior. This paper explores key concepts such as loss aversion, prospect theory, nudges, incentives, and social norms in shaping employee motivation and productivity. The research further examines the effectiveness of monetary vs. non-monetary incentives, choice architecture, and commitment devices in optimizing workplace efficiency. By integrating behavioral economics principles into management strategies, organizations can enhance employee engagement, job satisfaction, and overall performance. This study highlights practical applications, including gamification, behavioral nudges, and performance-based incentives, demonstrating how subtle changes in workplace structure can lead to significant improvements in productivity. The findings contribute to the growing discourse on behavioral interventions in corporate settings, providing a roadmap for organizations to leverage psychological insights for sustainable workforce motivation.
subject: Articles
  topic: section
subject: Workplace motivation, behavioral economics, productivity, incentives, loss aversion, nudges, choice architecture, employee engagement, commitment devices, social norms.
  topic: keywords
creator: Poonam Rani
rights: Copyright (c) 2023
date: 2025-12-04
publication date: 2025-12-04
starting page: 79
ending page: 97
doi: 10.64675/

THE ECONOMIC IMPACT OF THE WELLNESS INDUSTRY: YOGA AS A GLOBAL BUSINESS MODEL
type: item
description: The wellness industry has evolved into a multi-trillion-dollar global sector, with yoga emerging as a significant business model contributing to its economic impact. This paper explores the commercialization of yoga, analyzing its market expansion, revenue streams, and economic implications. Yoga, once a traditional spiritual practice, has transformed into a global industry encompassing studios, retreats, teacher training programs, apparel, digital platforms, and wellness tourism. The study examines key drivers such as consumer demand for holistic health, corporate wellness initiatives, and technological advancements facilitating virtual yoga sessions. Additionally, the paper evaluates the economic contribution of yoga to employment generation, tourism, and healthcare cost reduction. Challenges such as cultural commodification, regulation, and authenticity are also addressed. The findings highlight how yoga’s integration into the global wellness economy has created lucrative opportunities while raising ethical and commercial considerations.
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Wellness industry, yoga economy, global business model, digital wellness, corporate wellness, wellness tourism, economic impact, commercialization of yoga, health and fitness, cultural commodification.
creator: Ritika Rani
rights: Copyright (c) 2023
date: 2025-12-04
publication date: 2025-12-04
starting page: 61
ending page: 78
doi: 10.64675/

THE IMPACT OF INFLATION ON CONSUMER PURCHASING POWER: A SECTORAL ANALYSIS
type: item
description: Inflation significantly influences consumer purchasing power, impacting various sectors differently based on price elasticity, demand-supply dynamics, and income distribution. This paper examines sectoral variations in the effects of inflation, focusing on essential goods, luxury items, services, and technology. Through a comparative analysis, the study explores how rising inflation alters consumer behavior, shifts spending priorities, and affects overall economic stability. The findings suggest that while essential goods maintain demand despite inflation, discretionary spending declines, leading to sectoral imbalances. Policy recommendations for mitigating inflationary pressures and sustaining consumer purchasing power are also discussed.
subject: Articles
  topic: section
subject: Inflation, Consumer Purchasing Power, Sectoral Analysis, Price Elasticity, Economic Stability, Consumer Behavior, Spending Patterns
  topic: keywords
creator: Sushil Kumar
rights: Copyright (c) 2023
date: 2025-12-04
publication date: 2025-12-04
starting page: 41
ending page: 60
doi: 10.64675/

THE POLITICAL ECONOMY OF TAXATION: ANALYZING TAX POLICIES AND PUBLIC WELFARE
type: item
description: Taxation is a fundamental instrument of economic policy that shapes public welfare and economic development. This research paper analyzes the political economy of taxation by examining how tax policies influence economic growth, income distribution, and government efficiency. It explores the role of political ideologies, interest groups, and institutional frameworks in shaping tax structures and their impact on social welfare. The study further investigates the balance between progressive and regressive taxation, evaluating their effectiveness in achieving equity and economic stability. By assessing case studies from different economies, this paper highlights the implications of tax policies on poverty alleviation, wealth redistribution, and overall economic sustainability. The findings suggest that an optimal tax policy should align with both economic efficiency and social justice to enhance public welfare and ensure long-term fiscal stability.
subject: Articles
  topic: section
subject: Taxation, Political Economy, Public Welfare, Tax Policies, Economic Growth, Income Distribution, Fiscal Stability, Progressive Taxation, Regressive Taxation, Wealth Redistribution.
  topic: keywords
creator: Kapil Minocha
rights: Copyright (c) 2023
date: 2025-12-04
publication date: 2025-12-04
starting page: 21
ending page: 40
doi: 10.64675/