FOSTERING ORGANIC FOOD CONSUMPTION IN INDIA THROUGH WELLNESS CENTERS
Keywords:
Organic food, wellness centers, consumer behavior, health, sustainability, organic food market, India, lifestyle integration, awareness programs.Abstract
This paper explores the role of wellness centers in promoting the consumption of organic food in India. With increasing concerns about health and environmental sustainability, organic food consumption is gaining momentum. However, its growth remains limited due to factors such as lack of awareness, high costs, and limited availability. Wellness centers, which focus on holistic health, provide an ideal platform to foster the adoption of organic foods. This study examines how wellness centers can influence consumer behavior through education, product availability, and lifestyle integration. The research highlights strategies such as awareness programs, partnerships with organic food producers, and the promotion of organic food as part of a healthy lifestyle. The findings suggest that wellness centers can play a significant role in creating a demand for organic food, contributing to the growth of the organic food market in India.
