HEALTH AND WELLNESS FOOD PRODUCTS: A RETAILERS' PERSPECTIVE

Abstract

This research paper explores the growing market of health and wellness food products from the perspective of retailers. With consumers increasingly focusing on healthier lifestyles, retailers face challenges and opportunities in offering products that cater to this demand. The paper examines the factors influencing the retail sector, including consumer preferences, market trends, and the role of retailers in promoting health-conscious choices. A review of current practices, strategies, and consumer behavior is presented, highlighting the need for retailers to adapt their product offerings and marketing tactics. The study also discusses the potential for growth in this sector and how retailers can position themselves effectively in a competitive marketplace.