ENTREPRENEURIAL STRATEGIES AND TECHNOLOGICAL INNOVATIONS FOR LONG-TERM BUSINESS SUSTAINABILITY IN THE FOOD SERVICE INDUSTRY

Abstract

The food service industry is becoming dynamic due to speedily changing consumer taste, new technologies, and competition. The only way to attain long term business sustainability in the sector is by integrating the entrepreneurial, as well as technological innovation strategies. The presented paper analytically reflects on how food service businesses can use innovative approaches including the use of digital ordering, data-based customer insights, sustainable supply chain operations, and automation to improve operational efficiency, customer satisfaction, and market adaptability. Based on the assessment of case studies and industry patterns, the paper addresses the importance of active entrepreneurship and technology use in securing resilience, profitability, and environmental sustainability. The results highlight the fact that sustainable development of the food service sector is conditional on a balanced approach that will balance the three dimensions of innovation and strategic foresight, resource optimization, and consumer-centred practice.