THE ECONOMIC IMPACT OF THE WELLNESS INDUSTRY: YOGA AS A GLOBAL BUSINESS MODEL
DOI:
https://doi.org/10.64675/Keywords:
Wellness industry, yoga economy, global business model, digital wellness, corporate wellness, wellness tourism, economic impact, commercialization of yoga, health and fitness, cultural commodification.Abstract
The wellness industry has evolved into a multi-trillion-dollar global sector, with yoga emerging as a significant business model contributing to its economic impact. This paper explores the commercialization of yoga, analyzing its market expansion, revenue streams, and economic implications. Yoga, once a traditional spiritual practice, has transformed into a global industry encompassing studios, retreats, teacher training programs, apparel, digital platforms, and wellness tourism. The study examines key drivers such as consumer demand for holistic health, corporate wellness initiatives, and technological advancements facilitating virtual yoga sessions. Additionally, the paper evaluates the economic contribution of yoga to employment generation, tourism, and healthcare cost reduction. Challenges such as cultural commodification, regulation, and authenticity are also addressed. The findings highlight how yoga’s integration into the global wellness economy has created lucrative opportunities while raising ethical and commercial considerations.
